The Aberdeen Group has published a new report titled “Product Innovation Agenda 2010: Profiting from Innovation Today and Tomorrow.” The report looks at how companies are driving profitable growth by leveraging new innovation, product development and engineering techniques and technologies.
Some findings of the survey are that Best-in-Class companies are more likely than average companies to have an executive dedicated to managing product innovation. In addition, more than 80 percent of companies are focused on driving profitable growth through product innovation, while many participating companies are looking to make innovation a predictable process.
Jim Brown, vice president, Product Innovation & Engineering Research, Aberdeen Group, notes “The benchmark demonstrates that Best-in-Class companies will continue to focus on innovation as a revenue driver and that they are 36 percent more likely to execute a predictable and repeatable innovation process than average companies.”
Check out the full report here.
In the spirit of full disclosure, Invention Machine (where I work) was a co-underwriter of the study along with IHS and Siemens.
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