Over on the Innovation Ecosystem blog, Julie Fleischer writes, in “Visualizing the Threads,” about her contribution to a The Age of Conversation E-book. She provides a brief snippet which hints that advertising is returning to a once and future state of being conversation based.
I like the example Julie uses and look forward to seeing the rest of Julie’s analysis on this. It is interesting to see evidence that in almost any domain, so much of the future can be understood by knowing where we have already been.
What recent innovations can you cite that draw upon the experience of the past to drive the future?
One area in particular that is quite 'ripe' with innovation and returns us to where we've been is the food and beverage industry. During the post-war industrial era, our society created foods that had greater shelf life and ease of preparation at the expense of whole-health nutrition. Now, as children of that generation reach retirement age, the focus on food innovation has shifted to create benefits that are "closer to what nature intended". Such advances include: more effective antioxidant delivery, and new compositions that mimic benefits of natural ingredients such as flavonoids and natural oils which can survive modern manufacturing and distribution processes.
Posted by: Jim Belfiore | May 06, 2007 at 04:57 PM