It is always nice to see one’s own experience confirmed in the observations of others. So, I was doubly gratified to read Jeffery Phillips post “Hurry up and wait” on his Innovation On Purpose blog.
Here, Jeffery confirms the conclusions I had drawn in my post “Time For Innovation” that there is a hunger for software solutions to help with the challenges of innovation. He also observes that many companies are very aware of the need they have for innovation, but these same companies are not ready to convert that awareness into action.
This is exactly why companies need to develop the discipline of “Practicing For Successful Innovation.” If an organization does not develop the core competence of innovation practice, then it will not know how to move when the need arises to respond to a critical market challenge. The High Performance Innovation Organization is one where innovation best practices are woven into the fabric of daily routine. Thus when the call to arms is sounded, the response is natural and efficient.
This stands in sharp contrast to the situation Jeffery describes. Sadly, this later situation is all too common. Companies taken on conservative market protecting measures because it is all they know how to do. Even the companies that understand that the true path to success lies in eating their own lunch before the competition does will not follow this path if they don’t understand how.
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